Assert Your Authority Through Ghost-Written Articles

One of the best ways to get yourself recognized as an authority in your field is by publishing and disseminating articles — but we know that running a business or an organization is a difficult and time-draining endeavor in its own right. Many executives lack the time or the inclination to write and pitch their articles, and quality writing is itself becoming something of a lost art. This is when you might want to consider employing a ghost writer.

Ghost writers, by their very nature, aren’t looking to take control of an article, they are looking to create one that will best suit your goals. You can have a great deal of input into the piece, creating an outline for the writer to build upon, or you can be hands off, simply pointing out the publications in which you’d like to see your name, strategizing topics and possible content to the writer, and letting them go the rest of the distance on their own. The choice is yours.

It’s important to remember that ghost writers don’t just write for you, they write as you. While you won’t be doing the bulk of the work, it’s important to give your writer enough guidance so that they can hit the ground running and deliver the message you intend to send. At the same time, it’s important to give the writer the space, time, and resources they need to write the best article possible. Work with them to establish deadlines and benchmarks for review and revision that works best for both of your schedules.

Remember, even the President of the United States doesn’t write his own speeches. Creating the best messaging for your story is a collaborative effort, but one that, when done properly, will create lasting improvements in both your name and professional reputation.

For more information on ghost writing articles or even books, contact the JPR group at or call us at (973)980-0100.