Posts by ewingworks

The Livingston Township website, designed by associate Ellen Lazer, was just ranked as one of the top 25 best municipal websites in New Jersey by the Monmouth University Polling Institute. The Institute determined it was among the easiest to use among the 540 evaluated in the state. The project evaluated each website based on 86…

In March, I was honored to be able to sponsor the Financial Planners Association of New Jersey workshop. In my discussion with members, the one word that persistently came up in conversations was compliance. Folks in the financial industry were afraid to promote themselves and keep in contact with clients because of the strict S.E.C.…

Can you portray your company, strategy, or technique well via video production? If so, YouTube is the perfect outlet to portray it on. Used correctly, YouTube has the potential to drive more attention to your website or outlet. Creating a YouTube channel for your company allows for complete freedom of expression as to thoughts, perceptions,…

Did you know that 19 percent of the population has a visual, auditory, physical or learning disability? JPR Associate Ellen Lazer talked about website accessibility at the GMIS NJ Technology Education Conference. It just makes sense to correctly design and maintain your website so that users of all abilities and disabilities, including existing and potential…

Many corporate Twitter accounts have found new and innovative ways to expand their customer base through use of hashtags. For example, a restaurant looking to expand its customer base could market itself when using Twitter by hashtagging certain buzzwords on their corporate Twitter account. A restaurant with a menu that features local ingredients could post,…

Remember the old adage that a picture is worth a thousand words? Many businesses and organizations are perfectly positioned to give community news media exactly what they want: photos of local children, adults, and seniors participating in beneficial activities. Pictures portray the community, and often, smaller media outlets do not have photographers on staff and…

Often it is easy for us to become so focused on our own work and clients that we fall short of staying abreast of top industry campaigns and movements. How can you overcome this? I think volunteering to be a judge for industry awards is a valuable way to donate your expertise and time and…

Growing by the minute, social media platforms Pinterest and Instagram are taking over the world of visual display. Both are increasing in popularity and constantly updating, the potential is huge for brands. In simple terms, both Pinterest and Instagram are visual platforms that easily display pictures, digital illustrations, graphics or visual information in order to…

One of the best ways to get yourself recognized as an authority in your field is by publishing and disseminating articles — but we know that running a business or an organization is a difficult and time-draining endeavor in its own right. Many executives lack the time or the inclination to write and pitch their…

First things first. Make a list of all the media outlets you would like to see your business spotlighted in. Have you included those where you see your competitors? Get the editorial and advertising calendars so you don’t miss important deadlines. Make them into a chart. Remember to include online media and traditional media. Make…