Posts by ewingworks

The Power of AI-Generated Content and Research In PR Communication and content creation are the fundamentals of public relations, but in a relentless and demanding industry, it can be hard to keep up. That is why PR professionals are looking toward new innovative ways to expedite and refine strategic development and creative thinking when creating…

The Use of Data in Driving Effective PR Strategies and Delivering Tangible Campaign Results Every business starts with a story, but not every business succeeds in telling its story. It can be especially frustrating for new businesses trying to get initial exposure. A good PR strategy requires strong credibility, a unique angle, and the ability…

When people hear “hospitality,” the most common word associations include hotels, restaurants, or tourism. As we charge full speed ahead towards an ever-evolving society, hospitality is now bleeding into every industry and market. It is the perfect hybrid that bridges forward-thinking innovations and technologies while still preserving human connections to create improved business operations and…

Top Three Ways to Market to the Next Generation Dubbed the “mini millennials,” Generation Alpha or Gen Alpha is the newest generation, surpassing two billion people alone this year. Although still young, do not underestimate the power and influence that this tech-savvy cohort can bring to the table. To stay ahead in this ever-growing economy,…

The Livingston Township website, designed by associate Ellen Lazer, was just ranked as one of the top 25 best municipal websites in New Jersey by the Monmouth University Polling Institute. The Institute determined it was among the easiest to use among the 540 evaluated in the state. The project evaluated each website based on 86…

In March, I was honored to be able to sponsor the Financial Planners Association of New Jersey workshop. In my discussion with members, the one word that persistently came up in conversations was compliance. Folks in the financial industry were afraid to promote themselves and keep in contact with clients because of the strict S.E.C.…

Can you portray your company, strategy, or technique well via video production? If so, YouTube is the perfect outlet to portray it on. Used correctly, YouTube has the potential to drive more attention to your website or outlet. Creating a YouTube channel for your company allows for complete freedom of expression as to thoughts, perceptions,…

Did you know that 19 percent of the population has a visual, auditory, physical or learning disability? JPR Associate Ellen Lazer talked about website accessibility at the GMIS NJ Technology Education Conference. It just makes sense to correctly design and maintain your website so that users of all abilities and disabilities, including existing and potential…

Many corporate Twitter accounts have found new and innovative ways to expand their customer base through use of hashtags. For example, a restaurant looking to expand its customer base could market itself when using Twitter by hashtagging certain buzzwords on their corporate Twitter account. A restaurant with a menu that features local ingredients could post,…

Remember the old adage that a picture is worth a thousand words? Many businesses and organizations are perfectly positioned to give community news media exactly what they want: photos of local children, adults, and seniors participating in beneficial activities. Pictures portray the community, and often, smaller media outlets do not have photographers on staff and…