Posts by ewingworks

Often it is easy for us to become so focused on our own work and clients that we fall short of staying abreast of top industry campaigns and movements. How can you overcome this? I think volunteering to be a judge for industry awards is a valuable way to donate your expertise and time and…

Growing by the minute, social media platforms Pinterest and Instagram are taking over the world of visual display. Both are increasing in popularity and constantly updating, the potential is huge for brands. In simple terms, both Pinterest and Instagram are visual platforms that easily display pictures, digital illustrations, graphics or visual information in order to…

One of the best ways to get yourself recognized as an authority in your field is by publishing and disseminating articles — but we know that running a business or an organization is a difficult and time-draining endeavor in its own right. Many executives lack the time or the inclination to write and pitch their…

First things first. Make a list of all the media outlets you would like to see your business spotlighted in. Have you included those where you see your competitors? Get the editorial and advertising calendars so you don’t miss important deadlines. Make them into a chart. Remember to include online media and traditional media. Make…

Backwards planning is your best friend when deadlines are involved! I hope you have begun gathering the deadlines for editorial submissions or advertisements. Once you have these you can begin creating your backwards calendar. Let’s do a simple example. First, mark your chart with your publication’s distribution dates. We will use a weekly newspaper as…

Most companies and organizations understand that they need to have a presence on the internet, but not enough understand how to make that presence work for them instead of against them. The fact of the matter is that a poorly designed website can hurt just as much if not more than not even having one.…

Branding creates a lasting connection with your consumers and employees Every successful business has a brand. There are no exceptions. The strongest brands elicit passionate feelings among consumers. The name “Apple” has come to mean something special to the millions of people who use their phones, tablets, and computers. Disney has a self-described “magic” that…

Social Media has become more powerful than anyone could have predicted ten years ago, and it is only growing stronger. Waiting too long to rise with this tide will result in you getting crushed beneath the waves of social media apathy. Fortunately, there are a few easy steps you can take to build an effective…

How are you reaching and engaging your customers? Content is key, and so is the method of delivering your content. Today, there are multiple opportunities to get your message out and promote your brand on a regular basis. One interesting method of categorizing the channels available is through the POSE methodology. This breaks down channels…

Nearly one in five Americans – among them, your clients, customers, and colleagues – have some sort of disability, according to the U.S. Census Bureau. The Americans With Disabilities Act (ADA) is the milestone law that guarantees equal opportunity for people with disabilities – not just physical barriers such as wheelchair access but website access…