Posts by jpradmin2

Brought to you by JPR Group Public Relations and Marketing Communications As more people turn to generative AI for information, solutions, and answers, traditional earned media coverage has never been more critical. A groundbreaking study by Muck Rack, “What is AI Reading?” analyzed millions of AI references from hundreds of thousands of prompts. The findings…

Brought to you by JPR Group Public Relations and Marketing Communications As the seasons shift, so do conversations; on social media, in the news, and in the minds of your audience. Fall brings more than cooler temperatures. It kicks off a busy cycle of back-to-school, holiday prep, year-end planning, and a renewed focus on routines.…

Brought to you by JPR Group Public Relations and Marketing Communications With so much content on Facebook, LinkedIn, and Instagram, it can be tough to know if your efforts are actually making an impact. Fortunately, each platform offers analytics tools that can help you understand what’s working, and where there’s room to improve. Track What…

Brought to you by JPR Group Public Relations and Marketing Communications As tariffs  continue to impact consumer prices in the U.S., one surprising trend is holding steady: younger consumers, particularly Gen Z and millennials, are staying loyal to their favorite brands, even when those brands become more expensive. While this generation often has less disposable…

Brought to you by JPR Group Public Relations and Marketing Communications In an age of digital saturation and national headlines, local media remains one of the most powerful, and often underutilized, tools for building brand recognition and trust. For companies and organizations, especially those deeply rooted in community service or regional operations, local news coverage…

Brought to you by JPR Group Public Relations and Marketing Communications While both GEO (Geographic SEO) and traditional SEO aim to increase online visibility, they serve different purposes and target distinct audiences. SEO, or Search Engine Optimization, is a broader strategy focused on optimizing a website’s content, structure, and technical aspects to rank higher in…

Brought to you by JPR Group Public Relations and Marketing Communications In today’s digital landscape, press releases are more than just tools for announcing news, they are strategic assets for building online visibility and enhancing search engine optimization (SEO). When you issue a press release, it doesn’t just sit in a newsroom or on a…

Brought to you by JPR Group Public Relations and Marketing Communications As businesses increasingly rely on artificial intelligence to drive decisions, it’s crucial to optimize the data sources that AI systems pull from. The quality of AI-driven insights depends heavily on the quality of the data it analyzes. By ensuring that AI algorithms are fed…

Brought to you by JPR Group Public Relations and Marketing Communications What is Moment Marketing? Moment marketing involves using current events, trending topics, and cultural moments to craft timely and relevant marketing messages. It’s about aligning your brand with what’s happening right now, whether it’s a major sports event, a viral meme, or a significant…

Women in Sports Brought to you by JPR Group Public Relations and Marketing Communications The landscape of sports marketing and public relations has undergone a profound shift with the rise of Name, Image, and Likeness (NIL) deals. While benefiting all athletes, these opportunities have particularly empowered women in sports to redefine marketing and PR paradigms.…