The Power of Moment Marketing in a Digital World

Brought to you by JPR Group Public Relations and Marketing Communications What is Moment Marketing? Moment marketing involves using current events, trending topics, and cultural moments to craft timely and relevant marketing messages. It’s about aligning your brand with what’s happening right now, whether it’s a major sports event, a viral meme, or a significant…

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How NIL (Name, Image, Likeness) Deals Are Redefining PR and Marketing

Women in Sports Brought to you by JPR Group Public Relations and Marketing Communications The landscape of sports marketing and public relations has undergone a profound shift with the rise of Name, Image, and Likeness (NIL) deals. While benefiting all athletes, these opportunities have particularly empowered women in sports to redefine marketing and PR paradigms.…

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