Brought to you by JPR Group Public Relations and Marketing Communications The public relations world was once a male-dominated industry, but as the years progressed, women have infiltrated this industry ...

Brought to you by JPR Group Public Relations and Marketing Communications What is Moment Marketing? Moment marketing involves using current events, trending topics, and cultural moments to craft timely and ...

Women in Sports Brought to you by JPR Group Public Relations and Marketing Communications The landscape of sports marketing and public relations has undergone a profound shift with the rise ...

The Power of AI-Generated Content and Research In PR Communication and content creation are the fundamentals of public relations, but in a relentless and demanding industry, it can be hard ...

The Use of Data in Driving Effective PR Strategies and Delivering Tangible Campaign Results Every business starts with a story, but not every business succeeds in telling its story. It ...

When people hear “hospitality,” the most common word associations include hotels, restaurants, or tourism. As we charge full speed ahead towards an ever-evolving society, hospitality is now bleeding into every ...

Top Three Ways to Market to the Next Generation Dubbed the “mini millennials,” Generation Alpha or Gen Alpha is the newest generation, surpassing two billion people alone this year. Although ...

The Livingston Township website, designed by associate Ellen Lazer, was just ranked as one of the top 25 best municipal websites in New Jersey by the Monmouth University Polling Institute. ...

In March, I was honored to be able to sponsor the Financial Planners Association of New Jersey workshop. In my discussion with members, the one word that persistently came up ...

Can you portray your company, strategy, or technique well via video production? If so, YouTube is the perfect outlet to portray it on. Used correctly, YouTube has the potential to ...

Did you know that 19 percent of the population has a visual, auditory, physical or learning disability? JPR Associate Ellen Lazer talked about website accessibility at the GMIS NJ Technology ...

Many corporate Twitter accounts have found new and innovative ways to expand their customer base through use of hashtags. For example, a restaurant looking to expand its customer base could ...

Remember the old adage that a picture is worth a thousand words? Many businesses and organizations are perfectly positioned to give community news media exactly what they want: photos of ...

Often it is easy for us to become so focused on our own work and clients that we fall short of staying abreast of top industry campaigns and movements. How ...

Growing by the minute, social media platforms Pinterest and Instagram are taking over the world of visual display. Both are increasing in popularity and constantly updating, the potential is huge ...

One of the best ways to get yourself recognized as an authority in your field is by publishing and disseminating articles -- but we know that running a business or ...

First things first. Make a list of all the media outlets you would like to see your business spotlighted in. Have you included those where you see your competitors? Get ...

Backwards planning is your best friend when deadlines are involved! I hope you have begun gathering the deadlines for editorial submissions or advertisements. Once you have these you can begin ...

Most companies and organizations understand that they need to have a presence on the internet, but not enough understand how to make that presence work for them instead of against ...

Branding creates a lasting connection with your consumers and employees Every successful business has a brand. There are no exceptions. The strongest brands elicit passionate feelings among consumers. The name ...

Social Media has become more powerful than anyone could have predicted ten years ago, and it is only growing stronger. Waiting too long to rise with this tide will result ...

How are you reaching and engaging your customers? Content is key, and so is the method of delivering your content. Today, there are multiple opportunities to get your message out ...

Nearly one in five Americans – among them, your clients, customers, and colleagues – have some sort of disability, according to the U.S. Census Bureau. The Americans With Disabilities Act ...

Here are 11 tips for photos that will make your press releases, blogs, and social media posts zing! PEOPLE –Photos should contain a live person, not just inanimate objects or ...

When creating public relations and advertising materials, there is always a temptation to oversell. There are a few reasons for this: the competition is doing it, you’d rather err on ...

Just as its name implies, public relations is all about building relationships; an understanding of the ongoing relationship between an organization and its various publics is the cornerstone of effective ...

One of the first steps in strategic public relations is identifying who you want to reach with your message. Who are the priority groups of people you need to reach ...

These days it seems that everyone is creating their own video content, and rightfully so. Over the years, video has become an important marketing tool. It allows businesses to communicate ...

An online newsroom is a one-stop shop for all your public relations content, and it is absolutely vital to any business or organization’s online presence. It helps you build your ...

Pop quiz time! Just kidding... Well kind of... We decided to share some questions and answers about public relations to help folks brush up on their knowledge. See how many ...

The social media giant TikTok is best known for the trends that go viral on the app. Middle and high school-aged students are often learning short dances, life hacks, or ...

Storytelling is something that everyone in the field of communications does in one way or another. Communicating a message through news articles is not just limited to reporters. Public relations ...

One of the conversations that has been sweeping across the internet has been rethinking the like button on social media platforms. Instagram for example, the site infamous for selfies and ...

Today’s workplace can feel like a commitment that lasts more than forty hours a week. Emails, phone calls, social media, and 24/7 communication make it difficult to ever really be ...

As time goes on and the Coronavirus (COVID-19) pandemic continues, businesses are beginning to create new strategies to adapt to the world today. Many employers are asking their teams to ...

One of the best ways communication professionals can stay ahead of the game in 2022 is by creating a calendar of scheduled social media posts for the year. Any communication ...

Learning to read a room is a valuable life skill that they don’t teach in undergraduate studies. The ability to be aware of and responsive to the emotions of those ...

Building brand trust that resonates with the audience is one of the most important tasks as a communicator. Creating an authentic relationship is not an easy task, and definitely not ...

Even if you don’t know what it is, you’ve probably heard of it. It’s that funny new acronym everyone has been talking about: NFTs. Despite all the buzz around the ...

It is hard to believe that just a few years ago email and websites like “myspace” were the cutting edge of technological connectivity. Today in the age of social media, ...

The days when companies spat out messaging on a one-way track to consumers is over. The potential for engagement between brands and their audiences made possible by social media has ...

A cornerstone of any communications role is being aware of your audience. A marketing campaign can easily go to waste if the messaging does not resonate with your audience or, ...

Do you remember back to science class when you were in high school? The teacher might have talked about the different relationships organisms have in nature. For example, one of ...

Just like every building needs a fire escape plan, every brand needs a crisis plan. Unfortunately, one-size-fits-all directions like get close to the ground, take the stairs, and find the ...

ChatGPT… have you heard of it? If you haven’t, you should familiarize yourself with this artificial intelligence machine because it’s going to revolutionize the way businesses are run. All your ...

2023 is already proving that there is no “one size fits all” solution in Public Relations. As a professional in this field, connecting with your audience is so important. Here ...

If the last few years have shown us nothing else, they’ve shown that any and everything can change literally overnight. With social media content being a source of information (and ...

Prepping for an Interview & What to Expect When You Arrive Picture this, it’s six in the evening and you get an e-mail from your PR person. You’ve been requested ...