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Brought to you by JPR Group Public Relations and Marketing Communications The public relations world was once a male-dominated industry, but as the years progressed, women have infiltrated this industry to the masses. A whopping 72.6% of publicists are women. However, women only occupy 1 in 5 senior positions, and only 30% of C-Suite PR…

Brought to you by JPR Group Public Relations and Marketing Communications What is Moment Marketing? Moment marketing involves using current events, trending topics, and cultural moments to craft timely and relevant marketing messages. It’s about aligning your brand with what’s happening right now, whether it’s a major sports event, a viral meme, or a significant…

Women in Sports Brought to you by JPR Group Public Relations and Marketing Communications The landscape of sports marketing and public relations has undergone a profound shift with the rise of Name, Image, and Likeness (NIL) deals. While benefiting all athletes, these opportunities have particularly empowered women in sports to redefine marketing and PR paradigms.…

The Power of AI-Generated Content and Research In PR Communication and content creation are the fundamentals of public relations, but in a relentless and demanding industry, it can be hard to keep up. That is why PR professionals are looking toward new innovative ways to expedite and refine strategic development and creative thinking when creating…

The Use of Data in Driving Effective PR Strategies and Delivering Tangible Campaign Results Every business starts with a story, but not every business succeeds in telling its story. It can be especially frustrating for new businesses trying to get initial exposure. A good PR strategy requires strong credibility, a unique angle, and the ability…

When people hear “hospitality,” the most common word associations include hotels, restaurants, or tourism. As we charge full speed ahead towards an ever-evolving society, hospitality is now bleeding into every industry and market. It is the perfect hybrid that bridges forward-thinking innovations and technologies while still preserving human connections to create improved business operations and…

Top Three Ways to Market to the Next Generation Dubbed the “mini millennials,” Generation Alpha or Gen Alpha is the newest generation, surpassing two billion people alone this year. Although still young, do not underestimate the power and influence that this tech-savvy cohort can bring to the table. To stay ahead in this ever-growing economy,…

The Livingston Township website, designed by associate Ellen Lazer, was just ranked as one of the top 25 best municipal websites in New Jersey by the Monmouth University Polling Institute. The Institute determined it was among the easiest to use among the 540 evaluated in the state. The project evaluated each website based on 86…

In March, I was honored to be able to sponsor the Financial Planners Association of New Jersey workshop. In my discussion with members, the one word that persistently came up in conversations was compliance. Folks in the financial industry were afraid to promote themselves and keep in contact with clients because of the strict S.E.C.…

Can you portray your company, strategy, or technique well via video production? If so, YouTube is the perfect outlet to portray it on. Used correctly, YouTube has the potential to drive more attention to your website or outlet. Creating a YouTube channel for your company allows for complete freedom of expression as to thoughts, perceptions,…