PUBLIC RELATIONS
Forging Valuable Connections with Media for Our Clients
At The JPR Group, we pride ourselves on cultivating strong relationships with media outlets that cover our diverse clientele. Our firm excels in the art of engaging with news reporters and promptly addressing their inquiries.
From the inception of newsworthy events that pique the interest of reporters to deftly managing critical and crisis communications, journalists trust us as their reliable source for client story involvement, insights, and feedback.
For clients who prefer to remain discreet and out of the public spotlight, Jeanine Genauer, the Principal of our firm, assumes the role of their spokesperson, ensuring that their perspectives are effectively communicated to the media.
RELEASES/BLOGS/THOUGHT LEADERSHIP
From writing press/news releases, newsletters, editorials, and columns on industry topics to content for websites and blogs, we are here for you. JPR Group also monitors news trends to recommend Op-Ed and Letters to the Editor opportunities.
We handle all your writing needs, including providing input on your marketing communication pieces.
AWARDS/INDUSTRY SURVEYS/
SPEAKING ENGAGEMENTS
The JPR Group actively seeks to gain client recognition through awards and industry surveys. We find, write, and submit the applications for you.
For clients whose leadership team wants to be an industry leader through public speaking, we seek out speaking opportunities at workshops and conferences.
Event Promotion and Support
The JPR Group generates buzz and drives attendance for your upcoming events, grand openings, and conferences. Tactics include event promotion through social media channels, outreach to media outlets, securing officials to attend, pre- and post-event press releases, radio and television interviews, e-newsletters and evites, blog posts, event posts and more. In addition, we provide onsite support, photography, and videography services.
PRESS
ASHA President David Schless to Receive Alzheimer’s Association Lifetime Achievement Award
Instacart, Allegiance Retail Services Expand Partnership
Juniper Village Earns Alzheimer’s Foundation Dementia Care Certification
Allegiance taps supermarket industry veteran as COO
Reimagining Library Spaces: From Dead Zones to Dynamic Learning Hubs | American School & University
Ashburn senior living facility performs Into The Woods | FOX 5 DC
To Afford Aging In Place Older Adults Turn to Golden Girls Housing
The Cost of Waiting to Talk About Senior Care - WTOP News
Sister Act Seniors Perform in NJ on ABC World News Now
