Goodbye Generation Z, Hello Generation Alpha

Top Three Ways to Market to the Next Generation

Dubbed the “mini millennials,” Generation Alpha or Gen Alpha is the newest generation, surpassing two billion people alone this year. Although still young, do not underestimate the power and influence that this tech-savvy cohort can bring to the table. To stay ahead in this ever-growing economy, brands must understand the biggest generation dominating their consumer markets.

Leverage Marketing Strategies with Digital Tools

Generation Alpha, born into an ever-evolving digitized society, is all about instantaneous communication and results. To keep up with Gen Alpha’s preferences and current market trends, brands are using generative AI to produce unique content creation, personalized brand messaging, trending ad copy and design, and thorough market research and analysis.

Some of the top gen-AI tools used by brands include:

• Dall-E 2, text-to-image generator
• Synthesia, content creation tool
• Jasper, market copy assistant

Connecting Through Influencer Marketing

Rising to fame during the quarantine period of the COVID-19 pandemic, the popular app, TikTok, gives users a platform to become well-known influencers. Brands are seizing this opportunity to collaborate with these star “TikTokers” to develop more relatable content and personally connect with their audiences.

A prime example is the Charli D’Amelio and CeraVe collaboration. D’Amelio, one of the biggest TikTok stars on the platform, shares her acne journey promoting CeraVe’s products. She accesses a wide audience, especially young girls, openly sharing her skincare journey and what it means to feel beautiful. The company’s audience personally connects with D’Amelio, as most young girls struggle with acne. This collaboration is just one of many that CeraVe does, and they are only continuing to grow in success.

Adopting Corporate Social Responsibility

While brands adapt to Generation Alpha’s tech-savvy ways and influencer marketing, more brands are also beginning to prioritize corporate social responsibility. With social media heightening the awareness of social justice and climate issues, more children and teenagers are not just seeing these issues become known; they are demanding change.

How to successfully use CSR to improve your brand:

• Choose the right cause or advocacy
• Get everyone involved – including your customers
• Use your social media to leverage CSR efforts
• Talk about social responsibility, don’t boast about it
• Make sure your CSR initiatives reflect your brand

Generation Alpha may still be children and teenagers, but they are already technologically and socially ahead. From infusing advanced technologies into marketing campaigns and strategies to collaborating with Gen Alpha consumers and prioritizing corporate social responsibility, brands can revolutionize how we navigate consumerism in today’s society.

Stay tuned for next week’s blog on the five key steps to a successful influencer marketing campaign!

The use of brand names and/or any mention or listing of specific commercial products or services herein is solely for educational purposes and does not imply endorsement by JPR Group, nor discrimination against similar brands, products, or services not mentioned.