Taking A Data-Driven Approach to PR

The Use of Data in Driving Effective PR Strategies and Delivering Tangible Campaign Results

Every business starts with a story, but not every business succeeds in telling its story. It can be especially frustrating for new businesses trying to get initial exposure. A good PR strategy requires strong credibility, a unique angle, and the ability to be discoverable. Introducing data – a powerful tool that helps build a game-changing PR strategy, furthering a business’ reach and putting the brand in front of the right people.

Understanding your audience

Taking a data-driven approach deepens PR professionals’ understanding of the business’s target audience. 

This targeted approach includes:

• Analyzing demographic data
• Watching social media trends
• Following consumer behaviors

Identifying the right channels

Gone are the days of mass blast emails and blind press release outreach. Using data-driven PR helps identify the right channels for delivering the highest potential reach to the right audience. Analyzing media consumption behaviors and industry trends helps point out the right platforms to share content and stories with.

Perfecting a compelling story angle

Analyzing data-driven PR insights and sentiments enables people to highlight the most compelling story angles that catch the eyes of both journalists and the audience. PR professionals can look at media coverage, review social media discourse, and study industry trends to see what is being talked about the most and what the sentiment is on those topics.

Obtaining measurable results

The only way to achieve memorable PR campaigns that drive high-traffic results is by refining the strategy over and over. 

Some ways to track key metrics are: 

• Brand24
• Brandwatch
• Cision
• Google Analytics
• Hootsuite
• Meltwater
• Prowly
• Sprout Social

Taking a data-driven approach to PR strategies and campaigns delivers faster and more accurate results and generates a compelling campaign that people will remember. A business can have a ground-breaking story, but if it is not delivered in the way, no one will ever know about it. With just how cut-throat and competitive the industry is, it is a necessity to use data to make a real impact. 

Remember, it is all about working smarter, not harder!

The use of brand names and/or any mention or listing of specific commercial products or services herein is solely for educational purposes and does not imply endorsement by JPR Group, nor discrimination against similar brands, products, or services not mentioned.